Cookie Policy

1. Introduction

This Cookie Policy explains how Continum ("we", "our", "us") uses cookies and similar tracking technologies when you visit our website https://continum.co (the "Site").

It details what cookies are, the types we use, why we use them, and how you can control or delete them.

For details about how we handle your personal data, please refer to our Privacy Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, smartphone) when you visit a website. They help the site remember your preferences (like language or login info), improve performance, and analyze user behavior to enhance your experience.

Cookies can be either:

• First-party cookies – set by Continum directly.
• Third-party cookies – set by other companies whose services we use (e.g., analytics, advertising, or social media integrations).

3. Categories of Cookies & Similar Technologies

Our consent experience groups cookies and similar technologies into three categories. Each category is explained below together with how it behaves in the cookie preference modal on our site.

3.1. Strictly Necessary Cookies

These items are essential for the site to function. They keep navigation stable, protect the platform, and remember whether you have provided consent. Because they are required to deliver our service, they remain active and cannot be switched off through the preference center.

Examples include:

• Session management cookies that keep you signed in while you browse.
• Security cookies that help detect fraudulent or malicious activity.
• A local storage entry that records your latest cookie preferences so we know which optional categories to load.

These mechanisms do not store direct personal identifiers and are used only to keep the site functioning as expected.

3.2. Analytics & Performance Cookies

Analytics technologies help us understand how visitors use Continum—what pages are viewed, how long users stay, and what content is most helpful. They are enabled by default in our preference modal so we can continue improving the product, but you can toggle them off at any time.

Examples include:

• Google Analytics
• Hotjar or Microsoft Clarity session insights (when deployed)

Data collected may include:

Aggregated IP data (often anonymized), device/browser details, pages visited, scroll depth, and interaction patterns. We use this information only to improve performance and user experience.

Opt-out: You can disable this category within our cookie preference modal or install browser-based opt-out tools such as the Google Analytics Opt-out Add-on.

3.3. Marketing & Advertising Cookies

Marketing technologies allow us and our partners to deliver relevant content and measure campaign effectiveness. They are also enabled by default in the preference center so that we can present you with tailored information, but you can switch them off whenever you prefer.

Examples include:

• Meta (Facebook) Pixel
• LinkedIn Insights Tag
• Google Ads conversion or remarketing tags

Data collected may include:

Pages visited, forms submitted, device identifiers, and aggregated interest categories that help us understand which marketing content resonates.

You can control these cookies directly in the preference modal, adjust ad personalization settings in your browser or device, or visit tools such as Your Online Choices and the Network Advertising Initiative.

4. Duration of Cookies

Cookies and similar technologies that we reference in this policy may operate for different time periods:

• Session Cookies: Deleted when you close your browser.
• Persistent Cookies: Remain on your device for a set period or until you manually delete them.

Persistent cookies help us recognize you when you return to the site. We also use a small localStorage entry to remember the selections you make in the consent modal; this record stays on your device until you update your choices or clear your browser storage.

5. Managing Your Cookie Preferences

You have full control over optional cookies and can update your preferences at any time.

• Use the Cookie preferences button in the banner that appears when you first visit the site. This opens a modal where you can toggle analytics and marketing cookies on or off, review their descriptions via the Expand details option, and save your selections.
• If you previously accepted or saved preferences and want to make changes later, return to this page and use your browser's cookie/storage controls to clear Continum data, or contact us so we can assist you in resetting your settings.
• Adjust your browser to block, delete, or alert you when cookies are being set.

Choosing Accept all cookies activates every optional category at once. Selecting Save preferences stores only the categories you have left switched on in the modal and immediately applies those settings across the site.

Here's how to manage cookies in major browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

If you block certain cookies, parts of the website may not work properly.

6. Third-Party Services We Use

We may integrate third-party tools or services that use cookies or similar technologies to operate. These may include:

• Google Analytics – for usage analytics
• LinkedIn Insights Tag – for conversion tracking and ad performance
• Meta (Facebook) Pixel – for remarketing
• HubSpot / Crisp / Intercom – for chat widgets or CRM integration
• Stripe / LemonSqueezy – for payment and billing (if applicable)

Each of these services has its own privacy and cookie policies. We recommend reviewing them individually for more detail. Optional analytics and marketing scripts are only activated after you grant consent in our preference modal.

7. Do We Use Other Tracking Technologies?

Yes. In addition to cookies, we may use:

• Web beacons (pixels) to track email performance or page engagement.
• Local storage for temporary session data.
• Session replay tools (like Hotjar) to improve user experience.

All are used in accordance with privacy regulations and user consent.

8. International Users

Because Continum serves clients globally, data collected through cookies may be transferred to and processed in countries outside your own. We take reasonable steps to ensure appropriate safeguards are in place when such transfers occur (e.g., EU Standard Contractual Clauses).

9. Updates to This Cookie Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements.

Updates will be posted on this page with a new "Last Updated" date. We encourage you to review this policy regularly.

10. Contact Us

If you have any questions or concerns about our use of cookies or this policy, please contact us at: